Senior Commercial Manager – Trade Planning and Consumer Finance

• Data mining and Good analytical skills ,
• Experienced in merchandising the product range and Planning stock intake in correlation with season and history data

• English and Thai.

Khon Kaen University, Khon Kaen, Thailand         

• July 2003 / Master of Business Economics
• February 1998 / Bachelor of Business Administration (Major Finance)

02/04 – Present     Ek-Chai Distribution System Co., LTD (Tesco Lotus)        Bangkok, Thailand
11/09 – Present        Senior Commercial Manager (Trade Planning and Consumer Finance), Commercial – Hardline Electronics

• Sales forecasting and strategic planning to ensure sales and profitability of department are achieved through effective promotional trading. Analyzing business developments incorporated with market trends to support business growth.
• Evaluate all financial aspects of promotional campaign i.e. sales budgets, profit, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and event marketing managers
• Analyze promotions and trade activities, working with marketing team, event team and advertisers, to market products and services successfully
• Work with Buyer to analyze trend of products and demand, lead the development of Trade Marketing Strategy to deliver financial KPIs across all categories

07/07 – 10/09        Merchandise Planning Manager, Commercial – Hardline Home (Sporting Goods and Toys)

• Managed sales forecast and Open-to-Buy (OTB) of distributors in local and import to ensure stock level is complied with plan.
• Monitored department OTB on right merchandise and appropriate stock level for seasonal promotion
• Formulated product buying strategy through Retail-Must-Have and customers demands
• Set and monitored retail price based on price structure of  each product groups
• Ensured stock availability by working with manufacturing lead time to meet with retail selling window
• Analyzed performance and market trend to identify any risks or opportunities to the plan and work on monthly & seasonal sales
• Planned future seasons trading activities, using analysis, commercial judgment and customer awareness to drive profit and eliminate risk
• Managed availability by ensuring the ranges are allocated to right locations and time.

03/07 – 06/07    Tesco UK (On the job training)    Hertfordshire, UK, Merchandise Planning Manager – TH associate, Commercial – Homeshop, Hardline

• Traded and managed assigned department, collating weekly line level reports, resolves supplier availability issues, maintain domestic & FOB production forecast (Line card??)
• Provided analytical data, previous seasons performance and lesson learnt to develop new department strategy.
• Maximized full price sales and profit, minimized markdown, identified risks and opportunities through closely monitored of lines performance, supplier performance to ensure no negative impacts on service and availability.
• Relied on Critical Path, ensuring that the range change launch is not compromised.
• Monitored over/under sales performance which impacted forecasted sales, stock position, markdown cost.

01/06 – 02/07    Merchandise Planning Manager, Commercial – Apparel (Boys Wear)

• Managed a set of KPI’s to achieve overall budget, including sales, stock-levels and mark down costs , managed in-season risks & opportunities and quantify to the plan
• Developed Range& Assortment planning , support buying team to create the next season’s range – a mixture of continuity and/ or seasonal,  product
• Monitored partner’s OTB on right merchandise, color, and size mix for different product group and in appropriate stock level for seasonal promotion
• Managed and controlled stock in terms of forward, new season commitment, current season trading and previous season terminal stock management by providing and developing tools for balancing stock at stores level
• Initiated the Commitment Management Project

02/04 – 01/06    Strategic Analyst Support Manager (Business Analyst), Commercial – Housebrand Department

• Handled the financial KPIs for all Housebrand items, consisting of budgeting & forecasting and KPIs by department level.
• Delivered weekly, monthly and yearly sales performance analysis and forecasting performance by month to deliver trade plan to cover sales gap and delivery budget.
• Analyzed sales and margin by each product division/ department.
• Identify price investment impact by coordinating with pricing management team and buyer to understand impact on margin.
• Detailed financial analysis of commercial margin broken down as buying margin and markdown allowance analysis to support management decisions.

11/01 – 02/04    TA Orange CO., LTD     Bangkok, Thailand
Payment Channels Development Assistant, Payment Channels Department.

• Developed the widest choice of customer payment solutions that complement collection and customer service strategies, on-going development for business processes to increase efficiency in customer payment and providing feedback on individual’s performance and appraisal purposes.
• Followed up and worked together with relevant partner to ensure projects can be smoothly conducted including service level & standard of performance, business process, work procedure will be reached the target and set in place before the project implement.
• Dealt and work closely with banks, credit card institutions and the 3rd parties, to ensure that the cooperative agreement between companies will be delivered.
• Analyzed all information, issue, impact and action taken related to individual scope need to be taken by reporting to the supervisor as weekly and monthly report.
• Conducted User Acceptance Test (UAT) for customer care and billing system to be support customer payment operations.

03/98 – 10/01     Total Access CO., LTD (DTAC)     Khon Kaen, Thailand
Customer Service, Customer Service Department.

• Handled daily operation regarding customer payment including provided services to the customer queries.
• Maintained excellent customer service relations through correspondence.
• Handled customer’s queries and sort out the appropriate way to resolve it in specific timeframe. 
• Ensured the accuracy of transaction individually and timely operation to update customer account in order to achieve the quantitative and qualitative targets.
• Managed and handled stock control of goods, ie. D-prompt card and D-prompt starter kit etc.