Enterprise Marketing Program Manager
Summary
* Experienced Business Manager from World Class Companies.
* High skills in business and marketing development.
* Focus on sales and profitability management.
Specialities
- Consulting,
- Financial Software,
- Productivity,
- Sales & Marketing Management,
- Strategic Planning
Skills
Spoken Languages
- English / Excellent,
- Thai
Education
2005-2007 – National Institute of Development Administration (NIDA)
- Master Degree of Business Administration, GPA: 3.65 (Finance GPA: 3.75)
2000-2004 – King Mongkut Institute of Technology Ladkrabang (KMITL)
- Bachelor Degree of Information Technology Engineering
2009 – Assumption University, Thailand Market Research Society
- Diploma of Business Intelligence & Research Professional Course
Experience
Dec 2010 – July 2012 – Enterprise Marketing Program Manager / Microsoft (Thailand) Limited
- Managed and executed all enterprise marketing and sales campaigns to grow Microsoft revenue, exceed scorecard, KPI and customers satisfaction under all solutions of Microsoft.
- Developed marketing programs, sales-strategies, branding, products positioning for across enterprise customers through various marketing engines of Microsoft Thailand (Account Planning, IMC, Air-Cover, Call, E-Marketing, Event, Promotion/Incentive, Brand-Awareness, Relationship Management).
- Developed Business and Key Accounts developing direct & partners marketing, find tuning and delivery of tactics to key customers and through key channels, develop sales-tactics, providing counsel to stakeholders on optimal engagement strategies to meet business objectives with a particular emphasis on rigorous change management techniques.
- Acted as business controller business health checking, vendors pitching & control, partners’ alignments, marketing intelligence.
Major Achievements (FY11, FY12):
- Achieved “Over Target” on Revenue Scorecard for all responsible segments.
- Achieved “Over Target” ROI, Customer & Partner Satisfaction Score
- Achieved “Over Target” on other scorecards under major constraints such as lowest budget in, lowest number of manpower in 3 Years.
- Significantly contributed revenue via demand generation, optimize opportunity, relationship management and partner marketing program
- Get the highest customers score from Microsoft biggest events by acting as project leader (Microsoft Solutions Summit, CIO Roundtable).
Aug 2007 – Jan 2011 – Regional Sr. Business Analyst & Marketing Communication Executive / Emerson Network Power (Thailand) Co., Ltd
- Perform strategic plans: Directly work with MD to formulate business models, develop partners, target potential segments, assess financial & operational risk, and improve operational aspects by utilizing ERP system.
- Perform sales & marketing plans: Performed Brand awareness improvements, product strategies, marketing mix, channel promotions, PR, marketing collaterals design, and customer/agency/media relationship management.
- In charge of financial & project management plans: budget, sales-orders prospects, profitability improvement, cash-inventory controls, investment strategy, sourcing suppliers, and being Oracle ERP Trainer for Finance, Project and SCM for Asia-Pacific.
Major Achievements:
- 2009 Best Performance Employee (Outstanding) of Emerson Network Power”
- 2008 Best Performance Employee (Outstanding) of Emerson Network Power”
- Made double digit revenue and profit growth for 3 years consecutively via marketing programs and profitability managements.
Aug 2004 – Mar 2005 – Solution Developer / Global Wireless Corporation Co., Ltd
- Develop content management system: perform both of designing and implementing IT infrastructure for company’s services such as mobile contents downloading system, E-Learning system, partners’ websites, and database management.
- Perform feasibility study for new services: negotiate/deal with partners and outsourcers for optimum solutions per new offering services to customers.
Apr 2004 – Jul 2004 – Engineer / Total Access Communication (DTAC) PLC.
- Develop products and services: perform both of designing and implementing IT infrastructure for company’s services such as Handset/Software Customization, Mobile Services.
- Services Quality Assurances: Installed the essential tools and coordinated with each department in order to ensure that each platform can be functional after implementation such as EDGE network testing.
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