Product Marketing Manager

HIGHLY ADAPTIVE & TRULY MULTICULTURAL: Demonstrated ability to thrive in diverse environments, with experience on Local, Regional and Global team roles. Overall I’ve spent 22 years overseas (17 years for education) and have been employed in 5 countries (Thailand, USA, Singapore, China, Philippines).
WELL-ROUNDED EXPERIENCE IN MARKETING (COMMUNICATIONS, BRANDING , RETAIL & TRADE CHANNEL MANAGEMENT): Over 10+ years in the Marketing & Advertising field, developing campaigns for multi-national brands in ‘traditional’ (TV, BTL, OOH, PR, Radio) and ‘new’ media (Digital) channels, spanning both Client and Agency-based roles.
DIGITAL MARKETING & CONSUMER ENGAGEMENT SPECIALIST: Developed and deployed the annual Digital Marketing Strategy for fiscal year 2011 & 2012 for Smirnoff. Grew size of local social community from 27,000 to 300,000+ within two years, making Smirnoff Thailand’s most ‘liked’ alcohol brand on Facebook. Have been a guest speaker at two local Digital Marketing Seminars on Big Data/Social CRM and Advocacy Marketing, and also possess deep understanding and passion for Social Media, Consumer Market Research and Consumer Planning.